Through this project, I continued exploring brand identity systems while applying frameworks from my marketing courses in college, including social media strategy and consumer behavior, to ensure the brand resonated with its intended audience.
About Red Rocks Revival:
Red Rocks Revival is a one-of-a-kind folk and indie music festival that celebrates raw storytelling, soulful melodies, and the connection between music, nature, and community. Set against the breathtaking backdrop of Red Rocks Amphitheater, we bring together die-hard fans, outdoor enthusiasts, and folk purists for an immersive experience rooted in authenticity, artistry, and shared moments under the open sky. This isn’t just a festival—it’s a revival of music that moves the soul.
Brand Guide
Touchpoints
