Hi, I'm Sophie! Originally from the Netherlands and raised in Southeast New Mexico, I grew up surrounded by creativity, shaped by my mother’s background in fashion, my father’s entrepreneurial drive, and my siblings’ musical pursuits. Design was not just something I chose. It was something I naturally gravitated toward.
My creative foundation began in movement, specifically dance, which I have deep connection to. At five years old, I started training in multiple styles of dance and soon joined competitive teams, continuing through my teenage years. Growing up I was immersed in the principles of performance art and it wasn't until college that I shifted focus to fine art. There, I began to draw connections between the mediums of visual art and the styles of dance, discovering parallels in composition, storytelling, discipline, and expression.
In 2025, I graduated from Western New Mexico University with a BBA in Marketing and an AA in Graphic Design. My marketing education strengthened my ability to think strategically, analyze audience behavior, understand what drives engagement, and position brands with clarity. My design passions lie in branding, identity systems, typography, and layout, where purpose and aesthetics intersect to create meaningful visual communication.
Professionally, I have helped revitalize the brand identity for The Commons: Center for Food Security and Sustainability and developed collateral for an outdoor marketing grant initiative for the Town of Silver City. In my current role as Public Relations Manager at The Commons, I align messaging, design, and outreach efforts across traditional and digital channels to strengthen brand presence and deepen community engagement with clients, volunteers, and donors.
Today, based in Southwest New Mexico, I approach design with both intention and artistic sensitivity. I am especially excited by opportunities to collaborate on projects that merge branding, movement, and visual identity in ways that feel dynamic and meaningful.